If You Want Sustainable Cash Flow...
Let's Examine the Subscription Business ModelOne You Can Duplicate and Operate YourselfUntil It Can Run Itself Without You.Buy one, buy into it, partner with it, affiliate with it, or start one from scratch!
"Do what you can, with what you have, where you are." - Theodore Roosevelt
We help you make the transition to a database and direct/subscription marketing business model.
CONTINUITY... the unbroken and consistent existence or operation of something over a period of time. A state of stability and the absence of disruption. Continuous Action.
The major advantage of the subscription based business model for an entrepreneur is the continuity of revenue. When automated, it's nearly a guaranteed income from customers who not only want access to your product or service, but also the convenience of having it regularly available without going through a purchase process and request for delivery every time. It supports the flywheel marketing model.
"You can get everything in life you want if you will just help enough other people get what they want." - Zig Ziglar.
According to John Warrillow - in his book, 'Built To Sell…' published in 2011, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. The information in that book is still very relevant today but his second book in this series, The Automatic Customer, provides the best overview of the 'subscription economy' and how to benefit from it.
This book. The Automatic Customer, tells you what you need to know if you're going to actually participate in the 'Subscription Economy. Read this book. It has three parts; the Why, the How, and the Math behind it.
This is book two of a trilogy from the Author that's helped many entrepreneurs including myself and maybe will be of value to you as well. I suggest you purchase it as a Kindle book along with the Audible version because there will likely be parts you'll want to review more than once.
For me, I found Chapter 14: The Psychology of Selling a Subscription and Chapter 15: Scaling Up, especially valuable.
In her podcast series, Robbie Kellman Baxter interviews leaders about how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
Find it wherever you access the podcasts you like. I discovered her podcast at Audible after listening to her book titled 'The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue.'
I got hooked when I listened to her show - interviewing David Cobban - 40 minutes April 21, 2021.
THE FOREVER TRANSACTION is the book she published after 'The Membership Economy...' In that book she shows you how a 'transaction based' enterprise can make the transition to a database and direct/subscription marketing business model. Whether you're a corporate executive, manage a unit in a large enterprise, or a solopreneur - the wisdom she shares is priceless.
"Remember, the beauty of a forever transaction is the annuity-like nature of the revenue stream." - Robbie Kellman Baxter
Want an 'annuity-like' revenue stream?
Cash Flow
We help you make the transition to a database and direct/subscription marketing business model.
We provide a map, blueprint, and playbook that makes Ai execute for you.
"To achieve goals you've never achieved before, you need to start doing things you've never done before." - Stephen Covey
This is how we build a business.
It must be systematized.
It must be able to replicate itself.
That means - build a business that can be duplicated.
A small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systematic Operating System that makes that business unique in the marketplace.
Read Chapter 16: DOING BUSINESS vs OWNING A BUSINESS. "A Business is an aggregate of up to seven turnkey Practices, plus a turnkey Management System!" We'll use CompanyAxis.Systems together to build your enterprise.
Instead of working long hours to make more money - let's start building a business that'll do it for you.
It starts with a plan.
Our 3 Step Process:
Schedule an appointment
Allow us to create a customized plan
Let's execute that plan together
Go back to... 'What's A Cash Cow?'