A Data-Driven Business

The four primary functions of every business...

Like Mike Michalowicz says in his book 'Clock Work,' there are four primary functions of every business, ACDC.  Attract, Convert, Deliver, Collect.  Attract prospects (Generate Leads).  Convert prospects into customers (Sales).  Deliver on your big promise (Fulfillment).  Collect payment.  Using the subscription model the order is ACCD; Attract, Convert, Collect, Deliver.  We help you make the transition to a database employing a direct marketing subscription based business model.  

This is my preferred framework... 

Five Pillars That Support An 'Owner-Independent Business.' 

• Employing A Smart Digital Marketing Strategy - Automate Lead Generation and  Client Conversion (Sales and Marketing).

• Building A Great Team - Foster an environment that empowers others to work together (Human Resources or Team).

• Making Your Operations Run Smoothly - Employ Digital Workflow Solutions (Operations).

• Employing Sound Financial Management - Reduce Expenses and Eliminate Personal Debt (Finance).

• Practicing The Background Style Of Leadership - Understand the difference between Leadership and Management (Leadership).

Legal Structure: A Limited Liability Company functioning as an S-Corp.

Building Your Own Cash Cow... 

What matters most is finding out what'll work for you in your own business!  Choose those ideas and tools you find here that you think will work best for you and then take action and if at first you don't succeed - try, try again!  Pursue your dream.  “I will! I am! I can! I will actualize my dream. I will press ahead. I will settle down and see it through. I will solve the problems. I will pay the price. I will never walk away from my dream until I see my dream walk away: Alert! Alive! Achieved!” - Reverend Robert H. Schuller

I buy small businesses.

These are the action steps I use to systematize any business.

So where do you start?  

If you already have a specific product/service to sell, then you start with understanding who your product is for.  Who is your ideal customer?  Knowing will help you target the right audience and focus your marketing and product development on the features that will provide your target niche with the most benefit and perceived value.  Product-led growth puts your product in the center of your marketing efforts with the goal of having your solution essentially selling itself. 

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker

If you don't have a specific product, service or information to sell then instead of searching for a product or service to promote, I suggest you start by identifying who you want to serve.  Narrow your focus by describing in detail the characteristics and concerns of those you wish to serve and the problems they have that are unique to them.  If you'll do that - then selecting the best product/service to market will be much easier because you'll already know what your propects need, want and will pay for.  "The Riches are in the Niches!" - Pat Flynn  

Client/Customer Acquisition

Today's Technology enables you to build 'one-to-one' relationships on a massive scale.  "Marketing is a contest for people's attention."  "The Net is not television.  It is the finest direct-marketing mechanism in the history of mankind.  It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before." - Seth Godin  

Solve Problems

Successful Entrepreneurs Solve Other People's Problems.

See those problems as your opportunities!

"It's not about having the right opportunities. It's about handling the opportunities right." - Mark Hunter

Begin with these questions...

Who Do You Serve?

Describe your 'Dream Customer or Client.'

Which Problem Do You Solve?

What problem, issue, or hurdle are your dream customers contending with?

What Is Your Solution?

What is the ULTIMATE RESULT you get for your dream customers?

How Do You Provide Your Solution?

What's the FRAMEWORK that leads your customer to that Ultimate result?

What's Your Call To Action?

What is the NEXT STEP that leads your customer to that Ultimate result?

Seek Clarity

To help you focus on the essential elements of your business idea and identify issues so you can address them early on before you invest too much time, money and effort - use the Business Model Canvas, a BMC.   It can be used to develop a new profit center for your company, review your existing business, or analyze your competition.  

The Business Model Canvas is a framework used to summarize a business model based on nine items such as value provided, customers, channels, costs, and revenue.  

Monitor, Measure, Adjust, and Control.

Utilize a Database, Analytics, and KPIs

Use a platform that enables you to easily Monitor, Measure, Adjust and Control your business from anywhere.  

Your Own Proprietary Database:

"Building, maintaining, and ultimately maximizing your database is frankly not optional if you're planning for long-term success." - Brandon Doyle.  

In his book 'Success Rate Marketing - How Small Businesses Can Leverage KPIs and Stop Losing Money,' author Brandon Doyle makes an important distinction between your database and a mailing list.  He points out that your database is not just a list of names or contacts.  It's a means by which you can develop trusted relationships with individuals within your audience.

Applying Analytics: 

Without good analytics - you'll be running blind. 

With our own proprietary solution, it's easy to evaluate the effectiveness of your digital marketing efforts.  Our system enables you to find out which search engines generate the most traffic to your site, which keywords result in the most hits, how many hits your site has received, which pages your visitors viewed and much more.  In addition to our own statistics engine, if you require additional visibility into the efficacy of your website, sales funnels, store or blog, you can always have us place Google Analytics on your Internet properties as well.

Google Analytics (Data Source) is likely the solution with which you've had the most immediate or prolonged exposure too.  It lets you measure your advertising ROI as well as track your YouTube, and social networking sites and applications.  Google Analytics has so many metrics & dimensions that it's very easy (if you're new to using it) to get lost in a sea of reports, so that's why we recommend that you use a custom app to extract the information you need.  Google's Workspace accounts include access to free dashboards.

Choosing Your KPIs:

Monitoring the right metrics will help you save time and most importantly, achieve your business goals.  There are important KPIs you can start monitoring in Google Analytics.  You need to know where your leads come from, and how they're converting to sales. What is your cost per lead and ultimate cost to acquire a new customer?  

From groceries to cars and nearly everything else - this model works!

In Summary - You Have 5 Basic Steps

1. Choose a Niche - preferably one you have education, training and/or experience in.

2. Setup (Build/Create) a Sales Funnel, Website, Blog, Store, etc. around an idea you want to promote, to serve your selected niche.

3. Get Traffic (Prospects) to the online asset that you launched in step two where you provide value and start building relationships.

4. Convert Prospects into Leads, Sales, Subscribers, Followers, Members of Your Audience added to Your Own CRM Database System.

5. Keep testing  marketing strategies and monitor your KPIs! Continue to add and deliver greater value while providing excellent service.

My BPaaS Business Model