If paid digital advertising is an absolute must for your business, then no matter how good your product or service may be, a high customer acquisition cost will ruin your firm's profitability!  The US Small Business Administration recommends a Marketing and Advertising budget of 7%-8% of Gross Sales, which is the average for small businesses.  Most successful businesses will have a higher percentage, closer to 10%.  

"Customer Acquisition Cost...  At some point, a given customer acquisition strategy will no longer be beneficial - this means that the financial rate of return that can be expected to accompany new customers is surpassed by the cost of acquiring those customers in the first place.  Most businesses wisely choose to adopt a different strategy for customer acquisition before this point is reached." - Wikipedia

Most small business owners lack the time and staff with the expertise to build and run a digital marketing system that gets great results.  Our expert teams understand that your objective is to have people who look for a product or service like yours, find you rather than your competition.  

Your best prospects are likely using the Internet.

If you can describe your ideal customer then we can find them.

For digital advertising specifically, if you can turn your 'Ad Spend' into a 'Profit Center' then you won't need a budget because it really comes down to investing as much as possible up until the point where you're no longer getting a positive return.  So how do you turn an 'Ad Spend Budget' expense into an 'Online Profit Center?'

Below is the solution to this problem along with a strategy, the tactics and how to get the right tools working for you. 

Use a system - based on mathematics - that makes buying traffic profitable.  If you want less stress in your life then deploy an automated 'direct response' database marketing system to generate the quality leads you need and even close more sales for you - 24 hours a day every day!  You need a system wherein you can put $1 into it and get back  $3, $6, $10, $50 or even $200 or more!  With a system like that, you won't limit your 'Ad Spend' budget to just 7-10% of your current gross sales - you'll invest more to make more - a lot more!  The most dependable and predictable way to grow sales and generate more cashflow is to turn advertising into profit. 

You need an automated lead generation and client conversion system that turns advertising into profit.

"...turn your specialized knowledge, talents and abilities into a business that will work for you! ...if you attach an information business to the frontend of your existing business, you can reduce your customer acquisition costs to practically zero and even get paid for every new customer that enters your world." - Robert Kiyosaki 

If you've ever thought or said to yourself '...if I only knew then what I know now...' then you likely have information that would be of value to others.  Use something you know to create useful information that attracts customers into your world - to your own business.  Use your specialized knowledge, talents and abilities in a way that provides information of value to individuals within a specific niche.  Narrow it down to 'One Big Thing!'  

Provide useful information for FREE and something special for a FEE.

You can use information products to grow any company.  You can grow organically without spending money on advertising or turn your 'Ad Spend' budget into another income stream.  Use the fee to offset your 'Pay Per Click' cost for advertising and generate a reasonable profit at the same time.  The result is that you'll have a new customer or client that you can build an ongoing relationship with.  This method is called 'Content Marketing.'  "Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.  ...requires continuous delivery of large amounts of content, preferably within a content marketing strategy." - Wikipedia

We'd be happy to show you how to develop your strategy, create content, and deploy an automated lead generation and client conversion system that turns advertising into profit.  You can implement this strategy with us by packaging your 'information business' in a custom website with a matching blog and sales funnel linked to targeted digital ads.  

Your strategy is the path you take that leads toward achieving your organization’s mission.  Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way.  They involve best practices, specific plans, resources, etc.  Some small businesses fail simply because the founder can't delegate.  Do what you do best and hire the rest.  Your job as the business owner is to understand and focus on the strategy outlined on this page.  Understand the strategy, set up the systems, and hire people who are great at executing the tactics.

SEO, SEM, SMM

Build an audience with relevant content.

Your role as an Entrepreneur is  NOT  to do it all yourself.

To achieve your goals, understand that the best strategy to get things done is to get others to execute result producing tactics for you.  CompanyAxis connects you with teams specializing in Database and Responsive Web Design, Website Management, Content Creation, Facebook and Google Advertising, Landing Pages, Sales Funnels, Search Engine Optimization & Marketing (SEO, SEM & SMM), Online Reputation Management, E-Commerce, all with 24/7 Tech Support.

Our specialists will guide you through the process, taking care of tasks like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much more.  Expect a monthly consultation and report detailing exactly where your hard earned marketing dollars are going.

Our All Star Plan is for serious business owners!

Digital Ads | Social Marketing | Email Marketing | Text Marketing | Landing Pages | Sales Funnels

Do what you do best and hire the rest! 

Now, with the CompanyAxis Network you have the systems and teams of experts available to help you create and sell information, services, and products in a way that enables you to get paid for creating new customers and clients.  If you're ready to take your business to the next level and make it run just as well when you're gone as when you're there - then we can help you make it happen!  

Our maWebCenters (CompanyAxis.biz) team provides web design and the Oasis platform to host your website and blog along with templates if you choose to follow the DIY path.  If you get stuck, we have experts who will help you to get unstuck with custom design services, and Digital Marketing Products that'll work for any business.  The team generates custom content, writes sales copy, and if you choose - will manage your digital marketing campaigns for you.  

If you're relying entirely on free traffic, referrals, or other free sources without optimizing your blog or website, landing page or sales funnel content to rank higher on search engine results - then you're just hoping for good results.  That's a strategy based on 'wishful thinking' which means you don't have a predictable and dependable way to grow your business.  

We can make you more discoverable, so put our team to work for you.

What it means for you is that we'll start by generating more free organic traffic with our SEO Search Service at CompanyAxis.biz so that you'll discover what works to attract your potential customers.  Then, knowing what's working, you'll want a subscription to an appropriate blend of our digital marketing products to manage your SEO, SEM and SMM efforts and if needed - your paid advertising too.  

Success will not just be a further increase in the flow of traffic.  Success requires increasing the percentage of the right kind of prospects.  That achievement will mean 'creating traffic' is no longer your biggest problem.  Consequently...

The real crux of the issue becomes - converting your traffic into actual sales!

You need an audience!  

People in your niche who know and trust you will more readily do business with you than with someone who's a complete stranger.

Publish useful free content that'll attract and convert prospects into customers, and customers into repeat buyers of your product or service.  The type of content you publish should be focused on things that are closely related to what you promote or sell.  Your information business should inform and enlighten people in such a way that they'll come to know, like, and trust you enough to do business with you on a regular basis.  

Start building an audience and collect the contact information of each individual prospective future customer.  If they trust you, people will give you their contact information like their name and email address and or their phone number in return for something of value that you'll provide them via email, text, postal carrier or via a link to download other resources.  We for example, offer 'FREE "Trial Size" Samples' of some products and deliver them via the U.S. Postal Service.

The point is that you need to start building your audience, and that building process takes time.

CompanyAxis SaaS  (Software-as-a-Service)

A Complete System For Today's Information Marketplace...

If you want to build a 'Self-Managing Company' without hiring employees, then create an 'Information Business' because it's ideally suited to  be self-managing.  That's because Marketing, Prospecting, Sales, Fulfillment, Customer Service and Support, plus Analytics can now all be performed automatically for you - with software.